Best Commerce Notes For Revision

Marketing Management ..........short and easy notes for board exam. 1. What do you mean by marketing? What are its functions? > Marketing is that process under which goods and services are created, offered and by doing transaction independently. The needs are satisfied. Following are its Essential elements; It is related to goods and services. It satisfy the needs of customers. It generate revenue from business. It determine the appropriate marketing mix of the firm. Following are its functions; It provide marketing research in solving marketing problems. It involved product creation to satisfy the needs of customers. It provide information regarding the needs and taste of customer to the supplier. It provide design of appropriate container for the product. It provides storage and warehousing facilities. It provided transport facilities for movement of goods from one place to another. It provide advertising regarding the goods. It fix the price of product and services. Marketing mak...

  Financial market..........short and easy notes for board exam. 1. What do you mean by money market? what are its characteristics? What are its important instruments? > Money market is the market of short term funds. It is considered as a market for providing working capital. Following are its characteristics; Short term security are traded in money market. It deals in short term funds for a period of one year. It focus on meeting of working capital requirements. Financial company or institutions are its major participants. Security of money market are highly liquid. Important instrument traded in money market; Call money - the day to date surplus fund of bank are traded as call money. It provide temporary shortage of cash. It is also called telephone market. Its maturity period are very short. Sometimes be only few hours. Treasury bill- it is issued by RBI on behalf of the government. Its maturity period are of the Government of India. It is issued at a discount. Its maturity...