business studies Marketing Management important notes for class 12
Marketing Management ..........short and easy notes for board exam. 1. What do you mean by marketing? What are its functions? > Marketing is that process under which goods and services are created, offered and by doing transaction independently. The needs are satisfied. Following are its Essential elements; It is related to goods and services. It satisfy the needs of customers. It generate revenue from business. It determine the appropriate marketing mix of the firm. Following are its functions; It provide marketing research in solving marketing problems. It involved product creation to satisfy the needs of customers. It provide information regarding the needs and taste of customer to the supplier. It provide design of appropriate container for the product. It provides storage and warehousing facilities. It provided transport facilities for movement of goods from one place to another. It provide advertising regarding the goods. It fix the price of product and services. Marketing mak...